“Over the years, many investors often go to the Temple of science and technology to find me a drink, did not see what your project, just ask:” how much money do you want. ” Hermes iPhone 6 plus flip case
In 2015, the SI Qiang Guo Chen invited to join murra murra, a professional marathon runner APP. SI Qiang as saying that he has seen a lot of c wheels d and the team, no one can do it. Competition in addition to the offline operational resources, needs good government resources to develop the City Marathon and cross-country running event IP. General events are made of local government and administration, to “privatization”? It’s not easy.
Come into contact with the Division’s men know that he was the “most know of the code running, and running most of the people who know the product and business”, in addition, he also was the first generation 360 games product manager, quit after the 360 went on. In other words, SI Qiang technical background, leads the team with 360 games from scratch. Most importantly, SI Qiang is a marathon frenzy of enthusiast, there are 12 years of age, so he well knew the marathon is still just a small niche market.
Credit entry
A hold 360 large options contact local how to impress? Network SI Qiang Lei Feng (search for “Lei feng’s network” public attention) saying, “Guo Chen had about my eating, drinking, tempt me in this industry have cost more money – a marathon 1, 20 million, making $ 3, 40 million. “But he worked,” even though I don’t have his money. ”
Guo Chen SI Qiang has long know the background: raised flag capital founder, one of the largest real estate investment fund, cumulative record of the Association of information management in the fund industry more than 20 billion. Later, SI Qiang Guo Chen described: he is to eat this bowl of rice by the Government.
At the time, Li keqiang announced audit of open competitions, cycling and cross-country mushroomed rapidly. SI Qiang knows, says is the opening up of the audit, but is also needed for the record. Marketing aside, Guo Chen SI Qiang sike a year, and finally said to him:
“Doing Internet business, running is the fate you could not get away. You will definitely do a running-related thing. We complement each other, in some particularly tricky, can do about it. ”
SI Qiang carefully thought for a moment, nodded. It was already September 17, 2015.
As a running APP, murra murra seems to have missed the best time to enter. Gecko has founded 5 years, announces, with 40 million users, Hyatt runs rings, music software such as dynamics have begun to take shape, in the last round of industry reshuffle, some fail exit. But SI Qiang, marketing peer and murra murra doesn’t do a thing. “They exercise social, running social networks, I think we are professional users. “Small white customers with similar products, murra murra is” top down “, from the top down into the.
丨 professional
Online for three months, by virtue of a “background” murra murra gradually became Wuhan Marathon and Beijing Marathon, race officials only specifies the registration APP and data service providers, this advantage ensures that it get the vast majority of domestic senior runner during the contest registration. “Did you hear about 12306 need promotion? “SI Qiang be enthusiastic,” even if the user entry from the North website, is also receiving murra murra database. He has to use. ”
Registration to two events on the entrance, they over 100,000 registered users, users, and tens of millions of installed capacity of 360 games thus far, but registered in the 2015 Athletics record achieved over half a horse, there are 550,000 people.
As we all know, this is just the first step in a long way.
First, simple access to users is not enough, how the runner into their long-term users of the list is the key to success.
Second, the service professional runners just users, sure enough, if you want to expand the market, will ordinary users in the Pocket, which is bound to be positive and Gecko software such as Exchange.
SI Qiang said: “everyone wants to be more professional, I believe that good customer service professional, ordinary users will naturally come.”
Of course, other means are available. SI Qiang introduced in APP game ideas, emphasizing the honor system, allow users to upgrade ourselves to practice level, so as to enhance stickiness; starting from the user experience and tools utility, APP focused on for veteran runners running index feature, the runner’s gender, age, weight, mileage and other data analysis, to provide users with personalized intelligent training program.
SI Qiang has participated in many marathon, cross-country, he knows what the user needs. He said to Lei Feng network: “Organization of competition for money on the market too much, but-UTMB can match the world’s top cross country events this event almost didn’t. I at least want to make China the UTMB. ”
丨 blowout
According to industry insights, even star project are running business, Hyatt runs rings, Gecko APP never really cut to the core IP for a marathon, but have chosen to run the online Marathon, other modes of participation, entrepreneur events under the cut line is very difficult. According to SI Qiang introduction, cross-country is popular with a lot of APP such as games, but eventually a few people signed up and was disbanded. They all took a fancy to the revealing of a blowout event market. According to the Chinese Athletics Association data showed:
2010 Marathon is only 12 games in China, and by the year 2015, rose to 134.
Insiders estimated that 2014 only a marathon operating income reached 2 billion yuan, industry-related revenue exceeding tens of billions Yuan. And by last year, the marathon industry market size of more than 30 billion yuan.
From the perspective of tournament operations,
2014 Hangzhou Marathon cost 12 million Yuan, total revenue of 20 million Yuan, profit of about 8 million Yuan.
SI Qiang believes that sports market is actually three pieces of income:
Equipment-7, 80%
Sponsorship fee – 1, 20%
Registration fee – can be neglected
丨 tonality
High profits were made by the industry in the past two years a high fever, but after a brutal expansion, we still need to see some lack of specification of event management-track set of chaos, lack of supply is not in place, medical and rescue teams and other problems are common. In the eyes of SI Qiang, Beijing Marathon is only passing. He knows that no matter how hard or in two or three months to do a tournament because there are so many things need to be perfected, such as supplies, routes, etc. Also know: “simple things are the most easy to copy. “This is SI Qiang has repeatedly stressed the” tonality “of the premise.
“Tonality”, that is the brand. Talk about profitability now, SI Qiang is not willing to say that he is a gross understatement: “liquidate without difficulty.” In practice, however, since joining the murra murra SI Qiang, the team went from profit to loss, costs a hundred thousand of, can earn several times the advertising costs, SI Qiang to take decisive action to “delete”! Reason was, of course, “tonality”. SI Qiang after that only do tonal and realisation will only consider, prior to this, will not enact legislation to other brands.
So act on nature, probably because “the rich”. On July 19, 2016, murra murra announced the financing of tens of millions of Yuan, did not disclose the investment side and the investment amount, not too long ago, just got a Pathfinder with capital of 10 million Yuan and Pre-A round, two rounds of financing only half a month. Hermes iPhone 6 Plus Case
SI Qiang
As to how the profit, SI Qiang says:
“Business was, you want everyone to make money, you can make money.
Taobao sellers make money, drop drivers make money, murra murra to make running big v also make money in the future, but how to make now that cannot be revealed. ”
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